Articles by
Al Harberg

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Published 2010-11-19

The Software-Buying Customer Isn't Always Right!

For years, so-called business experts have been telling us that the customer is always right. The customer isn't always right. So says Jeffrey J. Fox, the author of "How to Become a Marketing Superstar - Unexpected Rules that Ring the Cash Register." Fox urges us to understand the segments of the marketplace that we're targeting with our products and services.

Published 2010-11-19

Software Marketing Book Review

If you simplify your site - if you make it so easy that people don't need to think - you can sell more products and services. That's the premise of Steve Krug's excellent book "Don't Make Me Think". Some people will read your website. Most people, Krug tells us, will spend a few minutes skimming the words and scanning the pictures. They're not going to study it, or try too, too hard to understand it.

Published 2010-10-24

October Marketing Book Review

In his book "Ogilvy on Advertising," David Ogilvy talks about how to produce advertising that sells. Ogilvy wrote this book in 1983, long before the Internet started dominating our lives.

Published 2010-10-20

ESWC Announces 2010 Software Conference and Epsilon Award

The tenth annual European Software Conference will be held at the Marriott Hotel Courtyard Vienna Messe on November 6 and 7, 2010 in Vienna, Austria. The two day conference features a welcoming message from Vienna's Mayor and Governor, Dr. Michael Häupl, followed by panel discussions and presentations from software industry professionals worldwide. All of the presentations are in English.

Published 2010-08-28

September Marketing Book Review

Jakob Nielsen, known as the guru of web site usability, charges $10,000(US) to evaluate a company's home page (not their website - their home page). In this book, he talks about all of the criteria that he uses when optimizing a customer's home page, and gives 50 in-depth examples.

Published 2010-08-23

Impulse Software Buys

Impulse sales for software are rare. You need to do the hard work of getting your prospects attention, getting their interest, and getting their order. An impulse buy is an immediate, emotional purchase of a product or service. It works well for selling candy and magazines in supermarket checkout lines. Software websites, on the other hand, can be effective for upselling and cross-selling.

Published 2010-05-20

Tell Everybody About Your Software's Unique Feature

Your application isn't just another me-too knock-off of an existing program. Your software contains a really terrific feature that none of your competitors have in their applications. You need to make sure that everybody knows how great your software is.

Published 2010-04-20

Software Marketing Without the Hard Work

Until recently, learning to market software was a costly trial-and-error process. But in February of 2009, the Educational Software Cooperative (ESC) introduced its Software Marketing Book Club. I've been an ESC member for more than a decade, and I lead the book club discussions. Each month, we talk about a sales, marketing, or business book in detail. The central theme of each discussion is helping software developers increase their sales.

Published 2010-04-20

Marketing Book Review for April: Permission Marketing

Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers was written by Seth Godin. If Godin were talking to an audience of software industry marketers, I believe that he'd be advising us to move advertising money away from banner ads and pop-unders, and start sending newsletters to our customers and prospects.

Published 2010-03-19

Expand Your Selling Options and Increase Your Sales

You can sell more software by giving your customers upselling, cross- selling, and after-selling choices. This article explains the basics of how to increase your sales by adding these tools to your website.

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Samsung Galaxy SII 4G Start Up Guide: Part Five: Pairing a Bluetooth Accessory and Copy and Paste on the Samsung Galaxy SII 4G

In this episode, we'll be looking at setting up a Bluetooth accessory, we'll offer a few power-saving tips and we'll take a quick look at how copy and paste works on the Samsung Galaxy SII 4G. view it

Samsung Galaxy SII 4G Start Up Guide: Part Four: Pre-Installed Apps on the Samsung Galaxy SII 4G

In this episode, we'll be taking a look at some of the pre-installed apps on the Galaxy SII including the Android Market, Gmail, the browser and the camera. view it

Samsung Galaxy SII 4G Start Up Guide: Part Three: TouchWiz Tweaks on the Samsung Galaxy SII 4G

In this episode, we'll be taking a look at some of the Android tweaks that Samsung has made with its TouchWiz interface. We'll also take a look at adding widgets and app shortcuts to our homescreens, including Samsung's own specialized apps and widgets. view it

Samsung Galaxy SII 4G Start Up Guide: Part Two: Initial Setup, Passcodes, Apps and Widgets on the Samsung Galaxy SII Epic Touch 4G

In this episode, we're going to take a look getting the SII setup with our Google and other accounts so we can begin using it right away. view it

Samsung Galaxy SII 4G Start Up Guide: Part One: Unboxing and a Hardware Tour of the Samsung Galaxy SII Epic Touch 4G

The Samsung Galaxy SII 4G, AKA the Samsung Galaxy Epic Touch 4G, is a top-tier smartphone. view it

Motorola Photon start up guide: Part Four: Motorola Photon battery saving tips along with copy and paste.

In this episode, weâ€™re going to offer a few battery saving tips so your phone will last the whole day and beyond plus weâ€™ll take a look at how copy and paste works on the Photon 4G. view it

Motorola Photon start up guide: Part Three: Adding Widgets and App Shortcuts on the Motorola Photon 4G

The Motorola Photon from Ting features App Shortcuts and Widgets from Android and Motorola. view it

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Articles by Al Harberg

Articles by
Al Harberg